4 Must-Have Elements That Every WordPress Business Website Needs

Nowadays, just about every business can benefit from an online presence. A lot of people take to the web to look up companies before doing business with them, and if you dont have a website that makes an impression, they may end up going to your competitors instead. Thats why you need a WordPress business website that projects professionalism.A business website succeeds or fails depending on its features. For example, you cant expect to woo customers without telling them what you do, showing them who theyll be working with, or giving them an easy way to contact you. This seems obvious, but you might be surprised at the number of company websites that dont include such basic information.In this article, well talk about what makes for an excellent WordPress business website. Then well introduce you to four elements that your business site should include, and provide you with guidance about how to add each of them. Lets get down to business! The key to an outstanding business website is to include all the relevant information your visitors will care about, such as:What you do, and what products and services you provide.Who youve worked for in the past, and what are your most successful projects have been.Who makes up your team, and what their roles are.How to get in touch with you.Depending on your field, theres probably more information youll want to display on your own site. For now, however, lets focus on the basics.Four key elements to an outstanding WordPress business websiteIn this section, were going to explain how to incorporate some of the important elements we discussed above. To be more specific, well talk about four aspects of your site that youll want to get right from the very beginning, so you can start off with a solid foundation.1. An excellent WordPress business themeWordPress themes enable you to get professional websites up and running quickly, thanks to a combination of pre-built layouts and other powerful features. There are themes out there for almost every field of business you can imagine, and even a few multi-purpose options that can be adapted to suit your needs.Often, your best bet will be to opt for a theme thats tailored to your area of business, since those tend to offer the most specific features. For example, a restaurant business theme might include built-in menu functionality you can take advantage of. To put it another way, you want to pick a theme that looks great  and  showcases whats best about your company and the services you offer.Picking the right theme can be complicated, especially since there are both free and premium options available. The latter often offer more features and better support, which makes them a solid choice if youre willing to put in a small investment.For the best possible results, youll want to check out some advice on how to pick a great theme. When youre ready to start looking, youll probably want to limit your search to reputable theme repositories, such as WordPress.org and our own collection here at ThemeIsle.2. An overview of what your business offersThe first thing youll want to do once youve set up your theme is introduce your visitors to what your business offers. For example, what services do you provide, and how can  your clients benefit from them?That last part is of particular importance. After all, your WordPress business website is essentially a way for you to promote your company. The best way to do that isnt by talking too much about yourself, but by focusing on what you can do for your customers and clients.There are several ways to go about including this information. For example, our Neve theme enables you to add dedicated  About  sections that cover what your company does and the services it provides:In the screenshot above, youll notice one feature that stands out in particular – the skill bars. Theyre a popular choice these days because they provide you with an engaging way to show your customers what your team has to offer. The better you are at a particular task, the higher the corresponding skill bar should be set. Fortunately, there are plenty of ways to add skill bars to your site, no matter what theme youre using.3. A showcase of your team membersAt this stage, your website should have the perfect business theme and include as much information as necessary about your services. Now its time to get a bit more personal, and offer some details about your team:Even if youre running a one or two-man operation, its important to put faces and names to the services you provide. This is a small detail, but it can help encourage potential customers to trust you more, and maybe even nudge them towards signing a contract with you.Fortunately, WordPress provides you with plenty of ways to display your team in all its glory. For example, you can use the Team plugin to create a dedicated team section for your website, including short biographies and links to social media: Team Author(s): RadiusThemeC urrent Version: 2.4.3Last Updated: May 31, 2019tlp-team.2.4.3.zip 90%Ratings 84,317Downloads WP 4.5+Requires This isnt the only team section plugin available, but it offers an impressive amount of  customization options. Plus, adding new team members is remarkably simple, which is something youll appreciate as your company grows in size.4. An easy way to contact youOnce youve given your potential customers information on your services and team members to get them interested, you want to make sure that those interested customers canactually contact you!Yup if you want your WordPress business website to be a success, you should add a contact form.Dont worry its pretty easy to do. We actually have an entire guide on how to add a contact form to WordPress.ConclusionA professional business website isnt just about providing you with an online presence. It can also be an asset when it comes to convincing new clients and customers to jump on board,  and it lets visitors  know t hat youre serious about your work. An excellent WordPress business theme.An overview of what your business offers.A showcase of your team members.An easy method of contact, like a contact form.Do you have any questions about how to incorporate these elements into your WordPress business website? Lets talk about them in the comments section below!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.